Saturday, 13 Jul 2024

ActiveCampaign vs ClickFunnels: Which Marketing Platform is Right for You?

activecampaign vs clickfunnels

Comparing ActiveCampaign vs ClickFunnels is like comparing a Swiss Army knife to a specialized chef’s knife. Both are useful tools, but each excels in different ways.

ActiveCampaign is a marketing and sales automation platform that automates common marketing and sales tasks, such as sending email drip campaigns and follow-up emails. On the other hand, ClickFunnels is a one-stop sales funnel software for setting up email marketing campaigns, sales pages, and checkout functionality to capture leads and sales.

While they have different purposes, there are shared features between the two platforms, including email marketing tools, automations, and landing pages. For example, both software can be used to create landing pages for growing your email list and sending automated emails to subscribers.

But which platform is the best for your marketing needs? Let’s compare eight key features of ActiveCampaign and ClickFunnels to find out.

(Note: This comparison is based on ActiveCampaign’s Marketing Plus plan and ClickFunnels 2.0)

ActiveCampaign vs ClickFunnels: What’s the Main Difference?

Pros and Cons of ActiveCampaign



Learn more about ActiveCampaign in our video review:

Pros and Cons of ClickFunnels



Round 1: Email Marketing

Email marketing is a crucial area, so let’s focus on email forms and email templates in this round.

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Email Forms

ActiveCampaign’s email marketing software includes a form builder with all the standard features. You can drag and drop various form fields into your form and customize its text and button colors. However, there are no email form templates, so you’ll need to design them yourself. On the other hand, ClickFunnels doesn’t offer email forms that can be embedded into an existing website. You’ll have to create landing pages with embedded opt-in forms instead.

Email Templates

ClickFunnels lacks email templates, so you’ll have to design your email campaigns from scratch. In contrast, ActiveCampaign offers a wide range of email campaign templates, from basic layouts to fully designed templates. Customizing your chosen template in the campaign builder is straightforward, thanks to its drag-and-drop editor.

Winner: ActiveCampaign takes the point for offering embeddable email forms and email templates.

Round 2: Marketing Automation

ActiveCampaign’s marketing and sales automation builder is fantastic, allowing you to create sophisticated automations with multiple triggers and actions. With 30 triggers and over 40 actions, you can automate practically any workflow. ClickFunnels’ automation feature, called “workflows,” is much less powerful in comparison. It provides only a handful of triggers and actions, and each workflow can have only one trigger.

Winner: ActiveCampaign wins for its more advanced automation capabilities and user-friendly automation builder.

Round 3: Customer Relationship Management (CRM)

ActiveCampaign offers a built-in CRM system for managing sales. You can set up your sales pipeline, add deals to different stages, and filter deals based on various criteria. Each contact in ActiveCampaign gets a dedicated profile displaying their contact details, ongoing deals, automation activity, email history, and internal notes. ClickFunnels’ contact profiles are also detailed, but they currently lack CRM features like creating and viewing deals in a pipeline.

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Winner: ActiveCampaign wins for its extensive CRM features.

Round 4: Landing Pages

Creating high-converting landing pages in ActiveCampaign is straightforward. You can choose from 55+ landing page templates, edit them in the landing page builder, and customize various aspects of the page. ClickFunnels also offers a range of landing page templates and a sophisticated landing page builder. You can rearrange page elements, duplicate rows, and drag in predesigned page sections. ClickFunnels also includes website hosting if you need it.

Winner: ClickFunnels wins for its advanced landing page builder.

Round 5: Sales Funnels

ClickFunnels specializes in creating sales funnels with pre-built templates designed to convert visitors into leads or customers. You can customize funnel pages, run A/B tests, and set up conditional split paths. ActiveCampaign doesn’t have a similar sales funnel builder. While you can create landing pages for email sign-ups, they can’t take payments, and you can’t link multiple pages together.

Winner: ClickFunnels wins for its easy-to-use sales funnel builder.

Round 6: Integrations

Both ActiveCampaign and ClickFunnels integrate with a wide variety of apps, including Shopify, Zoom, and Stripe. ActiveCampaign offers more integrations than ClickFunnels, but the important factor is whether the platforms integrate with the apps you use. Both platforms support Zapier, which can help integrate them with almost any app. However, ActiveCampaign offers some integrations only on its more expensive plans.

Winner: ActiveCampaign wins for its wider range of integrations.

Round 7: Reporting and Analytics

ClickFunnels provides analytics and reporting features, allowing you to track sales, opt-ins, page views, and more. The reporting tab provides specific reports for different metrics. ActiveCampaign’s reports are much more detailed, covering automations, campaigns, deals, and more. It offers precise figures for form submissions, page views, button clicks, conversion attribution, and emails that generated the most revenue.

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Winner: ActiveCampaign wins for its extensive range of reports.

Round 8: Pricing

ClickFunnels’ Basic plan starts at $147/month, while ActiveCampaign’s Marketing Lite plan starts at $39/month. ActiveCampaign’s Marketing Plus plan, which includes features comparable to ClickFunnels’ Basic plan for 10,000 contacts, costs $287/month. While ClickFunnels may seem more affordable, ActiveCampaign has a lower starting price and is only more expensive for larger contact lists.

Winner: ActiveCampaign wins for its lower starting price.

ActiveCampaign vs ClickFunnels: Who Wins?

Based on our evaluation of the pros and cons, ActiveCampaign is the superior marketing tool. It stands out for its advanced automation capabilities, wide range of email templates, extensive integrations, built-in CRM software, and detailed reports. ActiveCampaign is the better choice for B2B businesses or those with longer and more complex sales cycles.

However, ClickFunnels is still a worthy consideration for its strong sales funnel and landing page features. It’s especially useful for businesses selling digital products, courses, or coaching services.

To learn more about ActiveCampaign and ClickFunnels, check out our detailed guides and try them for free using the provided links.

And if you have any questions, feel free to drop them in the comments below!