Saturday, 13 Jul 2024

ClickFunnels vs. GetResponse: Which Marketing Tool is Right for You?

clickfunnels vs getresponse

Today, with the vast array of technology available, there has never been a better time to market your products or services. However, deciding which tools to use can be a daunting task. If you’re at the crossroads between GetResponse and ClickFunnels, we recommend GetResponse. Our full-service suite offers powerful features like email marketing capabilities, webinars, landing pages, web push notifications, chats, and social media tools. But ultimately, the choice is yours.

In this article, we will compare the features and pricing of GetResponse and ClickFunnels, enabling you to make an informed decision about which marketing tool is best suited to your needs.

A/B Testing: Which Tool Offers Better Testing Capabilities?


Let’s start with A/B testing, a crucial feature that allows you to test the effectiveness of your marketing efforts. GetResponse offers email A/B testing, allowing you to run tests on subject lines, headlines, and forms. Unlike other tools, GetResponse allows you to test up to five elements at a time, providing you with a better understanding of which elements are more effective. Once the tests are complete, GetResponse automatically implements the most successful elements into your campaigns.

An example of A/B subject line testing using GetResponse

As for landing pages, GetResponse does not offer a built-in A/B test solution.


ClickFunnels also allows users to run split testing on landing pages, headlines, copy text, call-to-action buttons, and images. Similar to GetResponse, ClickFunnels tracks the performance of each element and provides data on page views, conversion rates, and user behavior. However, ClickFunnels has some limitations compared to GetResponse, such as only being able to test two templates at a time.

Inbuilt Templates: Which Tool Provides Better Template Options?


GetResponse offers a wide variety of professionally designed templates for emails, landing pages, conversion funnels, and paid ads. These templates are optimized for maximum deliverability and responsiveness across all devices. With GetResponse’s drag-and-drop builder, you can easily customize templates without any coding.

GetResponse Landing Page templates


ClickFunnels also has a library of templates categorized by funnel type, such as sales pages, order pages, and checkout pages. However, the customization options in ClickFunnels are limited compared to GetResponse, as you can only edit templates within set columns and rows.

Verdict: Both tools offer extensive template galleries. GetResponse provides a wider variety of templates for various channels, while ClickFunnels focuses more on funnel-related templates.

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Marketing Automation: Which Tool Offers Better Automation Features?


GetResponse’s marketing automation tools allow you to launch automated email series, webinars, and professional landing pages quickly and easily. The intuitive Autoresponder tool enables you to set up drip email sequences and create advanced workflows. Whether you want to nurture new leads or entice abandoned cart visitors, GetResponse has you covered.


ClickFunnels does not offer built-in marketing automation features like workflow builders or pre-designed templates. To access email campaigns and follow-up sequences, you need to upgrade to the premium plan.

Verdict: If you want a single tool for automated marketing campaigns, GetResponse is the way to go. However, if you don’t mind using additional integrations, both tools are viable options.

Conversion Funnels: Which Tool Makes Funnel Building Easier?


GetResponse’s Conversion Funnel combines several tools into one, allowing you to track every campaign from start to finish. The platform provides templates and tools for landing pages, stores, Facebook and Instagram ads, sales pages, payment processors, follow-up emails, and more. Whether you’re running a webinar or an e-commerce campaign, GetResponse’s Conversion Funnel has you covered.


ClickFunnels offers two ways to create conversion funnels: the Classic Funnel Builder and the Funnel Cookbook. The Classic Funnel Builder allows you to select a goal, funnel type, and build your funnel. The Funnel Cookbook provides pre-made templates designed by ClickFunnels.

Verdict: ClickFunnels’ funnel builder is powerful, but it requires a higher investment compared to GetResponse. GetResponse’s funnel builder is more intuitive and offers a wider variety of marketing communication tools out of the box.

Autoresponders: Which Tool Offers Better Email Drip Campaigns?


GetResponse’s autoresponders allow you to set up welcome series, follow-up emails, and targeted campaigns effortlessly. You can personalize your emails and automate the entire process, saving you time and effort.


ClickFunnels’ autoresponder feature, known as “Follow-up Funnels,” enables you to send automated emails to subscribers who sign up for your email lists.

Verdict: Both tools offer effective solutions for email drip campaigns. GetResponse provides a simple and powerful calendar view, while ClickFunnels offers similar functionality with its Follow-up Funnels.

Webinars: Which Tool Makes Webinar Creation Easy?


GetResponse’s webinar software allows you to create and host both free and paid webinars. You can easily collect leads during the webinar, and the platform offers features like interactive whiteboards, screen sharing, Q&A sessions, and payment gateways.

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ClickFunnels currently does not offer any webinar features.

Verdict: If you want to run webinars as part of your sales funnel without relying on external tools, GetResponse is the clear choice. However, both solutions integrate with popular platforms for external webinar hosting.

Pricing: How Do the Costs Compare?


GetResponse offers four pricing tiers: Email Marketing, Marketing Automation, Ecommerce Marketing, and MAX. The pricing depends on the number of subscribers on your list. The Email Marketing plan starts at $15/month/user and includes email marketing, landing pages, and autoresponders. The Marketing Automation plan starts at $49/month and includes marketing automation, advanced segmentation, webinars, and sales funnels. GetResponse also offers a 30-day free trial and discounts for longer-term plans.


ClickFunnels has three pricing options: Basic, Pro, and Funnel Hacker. The Basic plan is priced at $127/month and allows you to create 20 marketing funnels. The Pro and Funnel Hacker plans offer additional features and start at $157 and $208 per month, respectively. ClickFunnels also offers a 14-day free trial.

Verdict: GetResponse is more affordable, offering a wide range of features at a lower price point compared to ClickFunnels.

Landing Pages: Which Tool Provides Better Landing Page Building?


GetResponse’s landing page library offers over 100 templates that are optimized for maximum conversions. The drag-and-drop builder makes customization easy, allowing you to add elements like forms, countdown timers, and social sharing icons. The landing pages are fully responsive across all devices.

Free landing page templates in GetResponse


ClickFunnels also provides free and premium landing page templates that can be customized using the page editor. However, customization options are limited compared to GetResponse.

Verdict: Both platforms offer powerful landing page builders, but GetResponse offers more flexibility and customization options.

Segmentation: Which Tool Facilitates Better Audience Targeting?


GetResponse’s segmentation tool allows you to create highly targeted, personalized emails that resonate with your subscribers. You can segment your subscribers based on their behavior, interests, and more, enabling you to deliver tailored content and offers.


ClickFunnels also offers tags and segmentation features, allowing you to target specific groups within your subscriber list.

Verdict: GetResponse places a strong emphasis on segmentation, making it easier to deliver personalized content and offers. ClickFunnels also offers segmentation capabilities, but it requires more steps.

Customer Support: Which Tool Offers Better Support?


GetResponse provides 24/7 support via live chat and email. They also offer support via Slack and phone (for MAX customers). GetResponse supports eight languages and provides a dedicated Account Manager for MAX customers.

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ClickFunnels offers 24/7 live chat support and has an extensive knowledge base for self-help. Email, Slack, and phone support are available for an additional cost.

Verdict: Both tools offer real-time support, but GetResponse provides support in multiple languages, making it more accessible for non-English speakers.

Social Media and Google Ads: Which Tool Offers Better Advertising Support?


GetResponse’s Paid ads creator allows you to create and launch Facebook, Instagram, and Google Ad campaigns directly from the platform. You can easily customize ads, select your target audience, and set your budget.

GetResponse's Paid ads creator


ClickFunnels currently does not offer social media and Google ads features.

Verdict: If you want to run social and paid ads from the same platform as your email marketing, GetResponse is the ideal choice.

Full Feature Comparison:

Feature comparison between GetResponse and ClickFunnels

Frequently Asked Questions

Q: What are the main differences between GetResponse and ClickFunnels?
A: GetResponse offers a full-service suite with extensive automation and marketing communication tools, while ClickFunnels focuses on its funnel builder and pre-designed templates.

Q: Which tool is more affordable?
A: GetResponse is generally more affordable compared to ClickFunnels, offering a wider range of features at a lower price point.

Q: Does GetResponse offer webinar features?
A: Yes, GetResponse provides a comprehensive webinar solution, allowing you to create and host webinars with ease.

Q: Can I run social media and Google ad campaigns with GetResponse?
A: Yes, GetResponse offers a paid ads creator that allows you to create and launch Facebook, Instagram, and Google Ad campaigns directly from the platform.

Q: Which tool offers better customer support?
A: Both GetResponse and ClickFunnels offer real-time support, but GetResponse provides support in multiple languages and offers a dedicated Account Manager for MAX customers.


Choosing the right marketing tool can be overwhelming, but by carefully comparing the features and pricing of different options, you can find the best fit for your needs. GetResponse and ClickFunnels are both powerful tools, but GetResponse offers a comprehensive suite of features at a more affordable price point. We encourage you to explore both options and decide which tool aligns best with your marketing goals and budget.

Ready to get started with GetResponse? Sign up for a free account and experience the power of our full-service marketing suite. No credit card required.

This article was last updated in June, 2023. For the most up-to-date information, please refer to the official websites of GetResponse and ClickFunnels.