Sunday, 23 Jun 2024

Eireview – Landing Page Builder Software Comparison

I don’t care what you’re selling or building on the internet. You need landing pages that convert visitors into subscribers, users, and customers. Fortunately, there are several landing page builder software options available, each with its own set of features and capabilities.

The Main Differences between Unbounce, Leadpages, Instapage, and Clickfunnels

Here’s a brief overview of the features of Unbounce, Leadpages, Instapage, and Clickfunnels. After that, we’ll dive into more detailed ratings and personal commentary.

  • Unbounce: Unbounce is the first landing page software tool and offers a near-perfect drag-and-drop editor, A/B testing, sticky bars, and hundreds of templates. It’s a reliable option at a reasonable price point, although it can get expensive for publishing many pages.

  • Leadpages: The most affordable tool on this list, Leadpages has a semi-flexible editor that enables you to make high-converting pages. It also offers features like pop-ups that neither Unbounce nor Instapage has. Leadpages is a good choice if you want a solid landing page builder at an affordable price.

  • Instapage: While it may be the most powerful landing page builder, Instapage also comes with a higher price point and poor customer support. However, the platform is incredibly intuitive and offers features like A/B testing, heatmaps, and out-of-the-box AMP pages. It’s a pleasure to use, but be prepared for the higher cost.

  • ClickFunnels: ClickFunnels started as a landing page software tool and has since evolved into an all-in-one website builder. It offers features like lead capture forms, email campaigns, and sales pages. ClickFunnels is a great choice if you want an all-in-one solution, but keep in mind that its landing pages may not be as flexible or attractive as those offered by Unbounce, Leadpages, or Instapage.

All of these platforms have integrations with popular tools like Google Analytics, Google Ads, and CRM systems. It’s important to consider your specific needs and budget when choosing a landing page builder.


Unbounce was the first landing page software out there and offers a range of features that make it a popular choice for PPC marketers. The Unbounce Builder allows you to design custom webpages with lead capture forms, buttons, videos, and more. The editor is easy to use and offers a drag-and-drop interface. Unbounce also offers features like sticky bars and pop-up windows. It integrates with popular email, CRM, and analytics tools. A/B testing is also available, allowing you to compare the performance of different variations of your landing page. Unbounce’s new AI landing page content generation feature is a valuable addition, making it easier to build your pages.

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  • Great flexibility in setting up pages
  • Dynamic text replacement for PPC campaigns
  • Handy WordPress integration
  • Automated A/B testing
  • Good analytics suite
  • 200+ professional-looking templates


  • Limited number of published pages without upgrading pricing plans
  • Mobile editor not always in perfect harmony with desktop editor
  • Limitation on placing multiple lead capture forms on a page


  • Plans start from $74/month for the Launch plan
  • Optimize plan is $109/month
  • Accelerate and Concierge plans are $180 and $469 respectively
  • Special discount available with a 20% promo code using the link below

Get 20% off Unbounce


Leadpages offers unlimited page creation, unlimited traffic, and unlimited leads even on the most affordable plan. The editor is easy to use and offers a range of templates to choose from. Leadpages also has features like pop-ups that can help increase conversions. It integrates with a wide range of email services and CRM tools. Leadpages is a good choice for entrepreneurs and digital marketers looking for a flexible and affordable landing page builder.


  • Countdown timer, alert bars, text opt-in texts, and progress bar widgets
  • Leadlinks feature for event sign-ups
  • Popups can be created on any page
  • Extensive integration options, including MailerLite, Emma, and Bing Ads


  • Autosave does not always work well
  • Limited customization options compared to other tools
  • Editor can be clunky


  • Plans start from $37/month for the Standard plan
  • Pro plan is $74/month
  • Special pricing available for more advanced features and integrations

Get Leadpages


Instapage is a straightforward landing page software with a range of useful features, including A/B testing, lead capture forms, and customizable templates. The editor is simple and intuitive, making it easy to create beautiful landing pages. Instapage offers integrations with popular tools like Mailchimp and Salesforce. It also includes built-in analytics and heatmaps for tracking visitor behavior. Instapage is a great choice for entrepreneurs and digital marketers who want a powerful landing page software.

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  • No traffic limitations
  • Integration with many other software tools
  • Built-in analytics tool
  • More than 200 editable templates
  • Best user interface and easiest to use
  • The best page designs and templates
  • Direct WordPress integration
  • Dynamic text replacement for PPC campaigns


  • Limited built-in images/icons/shapes
  • Higher price compared to other options
  • Mixed customer support experiences


  • Plans start from $199/month for the core plan
  • Additional plans available with more advanced features and integrations

Get Instapage


ClickFunnels works differently than other software in this review. It’s an all-in-one solution that allows you to build marketing funnels that include lead capture forms, email campaigns, sales pages, and more. The templates are customizable and the editor allows for easy rearranging of elements on the page. ClickFunnels also offers an integrated email service provider and an affiliate platform for product promotion. ClickFunnels is a good choice for entrepreneurs selling high-ticket products or services and those who want an all-in-one solution.


  • Building marketing funnels, not just pages
  • Direct support of the Backpack CRM, InfusionSoft, and Clickbank
  • Share funnels with other members
  • Customizable, eye-popping pages


  • Limits on the number of funnels, pages, and visitors in the standard plan
  • Basic split testing options


  • Basic plan costs $127/month
  • Pro plan is $157/month
  • Funnel Hacker plan includes unlimited features and costs more

Get ClickFunnels

Which One to Choose?

If none of the four tools mentioned meet your needs, there are a couple of other options worth considering. Swipe Pages and HubSpot are two additional landing page builder software options that may be worth exploring.

Swipe Pages: Designed specifically for mobile conversions, Swipe Pages offers fast-loading pages and a range of widgets and integrations. It’s a great choice for ecommerce businesses and those who prioritize mobile performance.

HubSpot: HubSpot offers a free landing page builder as part of its CRM platform. While the landing page feature may not be as advanced as other tools, HubSpot offers an all-in-one solution for businesses starting from scratch.

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When choosing a landing page builder, consider factors like the size of your business, your desired design capabilities, and whether you need an all-in-one solution. Budget is also a consideration, with Leadpages being the most affordable option and Instapage being the most expensive.

Remember, landing page software is a game-changer for marketers, providing the ability to create webpages without coding knowledge. Take advantage of the features offered by these tools to optimize your landing pages and improve your conversion rates.

Tips for Great Landing Pages

Simply using a landing page builder doesn’t guarantee increased leads and conversion rates. Here are some best practices to follow to get the most out of your landing page builder:

  1. Catchy headlines: Your headline should capture your readers’ attention and give them a reason to keep scrolling. Use value-based copy and position yourself as a category leader.

  2. Trust signals: Include logos and customer testimonials on your landing page to build credibility and increase conversions.

  3. Images: Use visually appealing images that illustrate your product offering and keep users engaged.

  4. A/B test: Experiment with different variations of your landing page, starting with your headline, to optimize your conversion rates.

  5. Mobile optimization: Ensure your landing pages are pixel-perfect on mobile devices, as mobile traffic accounts for a significant percentage of total web traffic.

By following these tips, you can maximize the effectiveness of your landing pages and drive better results for your business.


When it comes to choosing a landing page builder, Unbounce, Leadpages, Instapage, and ClickFunnels are all solid options. Consider your business needs, budget, and design preferences to determine which one is the best fit for you. Additionally, Swipe Pages and HubSpot are worth exploring if you’re looking for alternative options.

Landing page software has revolutionized the marketing industry, making it easier than ever to create webpages optimized for conversions. Use these tools and best practices to create high-converting landing pages and drive success for your business.

Read More:

  • Landing Page Designs, Examples, and Best Practices
  • The Ultimate List of Landing Page Statistics
  • 10 Best Lead Generation Strategies for Your Business
  • 10 Facebook Landing Pages That Rock