Wednesday, 17 Jul 2024

If an App Asks to Track Your Activity

In today’s digital age, privacy has become a paramount concern for many of us. We want to have control over how our personal information is used and shared. That’s why Apple introduced the App Tracking Transparency feature, giving users the ability to choose whether an app can track their activity across other apps and websites. Let’s explore how this feature works and how you can manage your activity tracking permissions.

Understanding App Tracking Transparency

With the release of iOS 14.5, iPadOS 14.5, and tvOS 14.5, Apple has made it mandatory for apps to ask for your permission before tracking your activity across other companies’ apps and websites. This tracking occurs when information collected from an app, which can identify you or your device, is linked with information collected by third parties for targeted advertising or advertising measurement purposes. It can also happen when the collected information is shared with data brokers.

Manage Activity Tracking Permissions

The power to control which apps can track your activity is in your hands. Here’s how you can manage your permissions:

  1. Go to your device’s privacy settings. On your iPhone, iPad, or iPod touch, navigate to Settings > Privacy & Security > Tracking. On your Apple TV, head to Settings > General > Privacy > Tracking.

  2. You will see a list of apps that have requested permission to track your activity.

  3. To turn off or turn on permission for a specific app, simply tap on the toggle switch next to its name.

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If you choose to turn off the “Allow Apps to Request to Track” setting in your Privacy & Security settings, you won’t receive any prompts from apps that want to track your activity. Every app that seeks permission to track while this setting is turned off will be treated as if you tapped “Ask App Not to Track.”

You also have the option to ask all previously allowed apps to stop tracking your activity. Alternatively, you can allow only the apps to which you previously granted permission to continue tracking your activity.

Exceptions to Enabling Tracking Settings

There are certain circumstances where you may not be able to turn on the “Allow Apps to Request to Track” setting. These include:

  • Users with child accounts or who are under the age of 18.
  • Apple IDs managed by educational or business institutions.
  • Devices managed by a configuration profile that limits tracking.
  • Apple IDs created within the last 3 days.

While the “Allow Apps to Request to Track” setting is turned off, any app that requests tracking permission will be unable to access your advertising identifier (IDFA). However, if your account or device status changes and you decide to enable the setting, the app will present you with the permission prompt during its next tracking request.

It’s important to note that Apple is committed to your privacy and aims to provide you with control over your data. The introduction of App Tracking Transparency empowers you to make informed choices about the apps you trust with your personal information.

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So there you have it! With App Tracking Transparency, you can take charge of your digital privacy and decide which apps can track your activity. By managing your activity tracking permissions, you can have peace of mind knowing that your personal information remains in your control.