Saturday, 13 Jul 2024

What are Snapchat Public Profiles?

Snapchat, the popular social media platform, has gained immense popularity over the past decade, with three billion snaps generated daily. Users of all ages love Snapchat for its authentic and fun atmosphere, where they can be themselves and share their daily lives.

If you’re utilizing social media tools for your marketing strategy, it’s likely that you’re familiar with Snapchat. The average user opens the app more than 30 times a day, providing ample opportunities for brands to engage and connect with their audience. Advertising leaders on Snapchat include Shein, Bumble, and Taco Bell. With a projected net advertising revenue of over $2 billion by the end of the year, Snapchat is an ideal platform to invest your marketing dollars and see a successful return on investment.

What is a Snapchat Public Profile?

A Snapchat Public Profile enables brands to share their content with a wider audience on the platform. Initially, only certain users were given access to public profiles. However, now users aged 18 and above can leverage this feature to connect with an audience beyond their friends.

A Public Profile serves as a home page for your account, allowing users to subscribe and follow your content. Users can discover your profiles through searching, the Discovery tab, lenses, or paid ads. A Public Profile consists of four key features: Public Stories, AR Lenses, Highlights, and Shops.

Public Profile Elements on Snapchat

A Public Profile offers several unique elements that differentiate it from a regular profile. When you create a Public Profile on Snapchat, it will prominently display the following:

  • Bio: A 150-character section where you can introduce your brand to your audience.
  • Location: Share your geographical location with your fans and followers.
  • Business Type: Choose from various business categories to categorize your brand.
  • Subscribe Button: This button enables your audience to subscribe to your page.
  • Subscriber Count: Displays the total number of subscribers separately from your friends.
  • Verified Status: Once verified, a yellow checkmark appears next to your brand’s name, indicating that it is the official account.
  • Website Link: Add a link to your website or landing page, allowing Snapchat users to click through to special offers or products.
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How to Use Snapchat’s Public Profile Features

Public Profiles empower brands to connect with their audience through four specific features. These features work together to expand your reach beyond your friends and engage consumers worldwide. Let’s explore how to utilize each of these features:

Creating a Snapchat Public Story

Your Public Story is a compilation of Snaps played in chronological order. It remains visible for 24 hours, allowing your audience to view it during that time. Unlike private stories, your Public Story is available to users worldwide rather than just your connected friends.

To create a Public Story:

  1. Take a Snapchat, or select an image or video from your memories.
  2. Choose from previously saved Snaps or your camera roll.
  3. Personalize your post by adding stickers, text, a URL, and more.
  4. Send the Snap to “My Story” to add it to your Public Story collection.

Harnessing Snapchat’s AR Lenses

AR Lenses are interactive features that allow you to connect with consumers using augmented reality. Brands utilize product try-on lenses and unique filters to excite and engage with their audience. By saving your Lenses to your profile, Snapchat users can discover your content at any time.

To add your AR Lens to your Public Profile:

  1. Create your lens using Lens Studio, Lens Web Builder, or partner with Lens Creators.
  2. Submit your Lens to your Profile.
  3. It may take up to 24 hours for the Lens to appear on your profile.

What are Snapchat Highlights?

Highlights are videos or images that remain permanently on your Snapchat page. You can add Highlights from your previously posted stories or your camera roll. It’s crucial to create attention-grabbing titles as they play a vital role in engaging with your audience.

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To create your first Snapchat Highlight:

  1. Open Snapchat.
  2. Tap your avatar in the top left corner.
  3. Select your profile.
  4. Go to the “Highlights” tab.
  5. Click “Create New Highlight.”
  6. Choose images or videos to add to your Highlight.
  7. Tap “Select” after selecting the content.
  8. Preview your Highlight to see how it will look to your audience.
  9. Enter a title for the Highlight and select a cover image.
  10. Tap “Finish.”

Opening Snapchat Shops

Active brands on Shopify can include a Shop button on their Profile, which leads Snapchatters to a native store featuring their products. With native checkout functionality, users can purchase products directly within the app, enhancing the user experience.

To add more products to your Snapchat Shop:

  1. Install the Snapchat Sales Channel into your Shopify store.
  2. Email your Snapchat account team with your store’s deep link.
  3. Snapchat will manually add the Shop button to your profile.

How to Set Up a Snapchat Public Profile

Creating a Public Profile on Snapchat is a straightforward process that involves a few simple steps:

  1. Tap your Bitmoji in the upper left-hand corner and go to My Profile.
  2. Scroll down to Public Profile and select “Create Public Profile.”
  3. Click “Create.”
  4. You will then arrive at the settings page with a new section called “Public Profiles” and a new “My Public Profile” option underneath.
  5. Tap “My Public Profile,” then click “Edit Profile” to add your preferences and information.

Congratulations! You can now start posting on your Public Profile!

Integrating Snapchat Public Profiles into Your Marketing Strategy

Incorporating Snapchat into your marketing strategy provides countless opportunities to connect and engage with your target audience, attracting new consumers along the way. Having a Public Profile allows a fresh set of eyes to view your content and develop loyalty towards your brand. This Snapchat feature aims to direct new customers to your business. Make the most of this marketing opportunity to captivate your existing and potential audience and convert views into sales, interactions, and more.

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With assistance from Premiere Creative, your business can implement Snapchat strategies to reach your target audience and build your brand on the platform. Begin your Snapchat marketing journey today by calling (973) 346-8100.

Frequently Asked Questions

Coming soon


Snapchat’s Public Profiles offer brands a unique opportunity to expand their reach and connect with a wider audience. By leveraging features such as Public Stories, AR Lenses, Highlights, and Shops, brands can engage consumers worldwide and attract new customers. Setting up a Public Profile is a straightforward process, and integrating it into your marketing strategy can significantly enhance your brand’s visibility and engagement on Snapchat. Start utilizing Snapchat’s Public Profiles today and unlock the potential to captivate your audience and drive meaningful results for your business.