Third collection of Zenni’s “Find Your Frame of Mind” campaign with Palmer embodies her ‘retro-chic’ glam and brings vintage back in a fashionable new way
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NOVATO, Calif., Oct. 3, 2023 – Zenni Optical, the world’s leading online eyewear retailer, today announced the drop of its “Nostalgic Grace” collection, curated in partnership with Emmy® Award-winning actress, musician, producer, and style icon, Keke Palmer.
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“Nostalgic Grace” expresses Palmer’s old soul with a new vibe, featuring 91 frames filled with a playful attitude, elegance, and unbreakable confidence starting at $6.95. The retro-chic collection captures the nostalgia of the changing seasons, providing the perfect styles for autumn and winter. Leading the lineup is a tortoiseshell geometric frame that takes thick rims to a whole new level and a fashion-forward square frame that comes in tortoiseshell, granite, and black with a red interior.
This collection, available only on Zenni.com, is the latest installment of Zenni’s “Find Your Frame of Mind” campaign, which launched in July and is inspired by Palmer’s spirit, mood, and style. All frames can have prescriptions added or be ordered as sunglasses.
The Perfect Blend of Vintage and Modern
“The ‘Nostalgic Grace’ collection is where vintage meets form and function,” said Aysegul Colakel, Designer at Zenni Optical. “With geometric shapes and thick frames, these glasses capture old-school retro style while embracing a fresh, new look. All of our frames are skillfully crafted from a blend of metal and acetate, making them strong and comfortable for any occasion.”
Continuing the Mood Releases
The “Nostalgic Grace” collection follows previous mood releases, “Board Certified” and “Summer Love,” which capture the sleek aesthetic of the boardroom and the vibrant essence of summer style, respectively. An additional phase of the campaign will launch later this fall, featuring a new mood with more glamorous frames. From the beach to the office, to a night on the town or at home, there are styles reflective of every mood, spirit, and style for an affordable price.
Frequently Asked Questions
Q: Where can I purchase the “Nostalgic Grace” collection?
A: The “Nostalgic Grace” collection is exclusively available on Zenni.com.
Q: Can I have prescriptions added to the frames?
A: Yes, all frames in the “Nostalgic Grace” collection can have prescriptions added or be ordered as sunglasses.
Q: What materials are the frames made of?
A: The frames in the collection are skillfully crafted from a blend of metal and acetate, making them strong and comfortable for any occasion.
Conclusion
The collaboration with Keke Palmer is another exciting addition to Zenni’s roster of partnerships with fashion, sports, and pop culture trendsetters. Zenni Optical continues to revolutionize the eyewear industry with their affordable and accessible prescription eyewear, allowing individuals to express their personal style with high-quality frames. With the “Nostalgic Grace” collection, Palmer’s retro-chic vibe is brought to life, offering a range of frames that perfectly capture the spirit of the changing seasons. Visit Zenni.com to explore the collection and find your perfect style.
About Zenni
Zenni pioneered the online eyewear industry in 2003 with a mission to make prescription eyewear affordable and accessible to everyone. Based in the San Francisco Bay Area, Zenni offers adults and children the freedom to express their personal style through high-quality prescription and protective eyewear curated with a sense of fashion and incredible selection. With complete prescription pairs starting at just $6.95, and averaging just over $40, the company has brought massive price disruption to the traditional retail model. With over 51 million frames sold worldwide, Zenni is proud to be the Official Eyewear of the San Francisco 49ers, Boston Red Sox, Columbus Crew, and the Chicago Bulls. Zenni has worked with designers and tastemakers on curations and collections, including Keke Palmer, Iris Apfel, Cynthia Rowley, David Ortiz, and George and Claire Kittle. For more information, please visit zennioptical.com/press.
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