Sunday, 23 Jun 2024
Technology

Social Media Management

Tagging in your social media posts offers numerous benefits, including acknowledging others, linking customers to your other profiles, tapping into a localized audience, notifying partners, and increasing the potential for engagement and promotional opportunities. In this article, we will explore how to effectively use tags on different social media networks and discuss the various tagging options available for each platform.

Who/what can I tag on each network?

The information you can add to your posts varies per network. Here is a breakdown of the tagging options available for each platform:

  • Facebook:

    • Tag a personal profile in text.
    • Tag a page/company page in text.
    • Tag a person or page in an image.
    • Add a location.
    • Tag a Business Partner.
    • Tag a product.
  • Twitter (X):

    • Tag a X (Twitter) account in the text of a post.
    • Add a location.
  • LinkedIn:

    • Tag a Company Page or personal profile in the text of a post.
  • Instagram:

    • Tag an Instagram profile in the text of a post.
    • Tag an Instagram profile in an image.
    • Add a location.
    • Tag a product in an image or video.
  • TikTok:

    • Tag a TikTok profile in the text of a post.

Please note that the availability of these tagging options may vary based on API restrictions and platform policies.

Facebook

Tagging a public Facebook Page in the text of a post

To tag a public Facebook Page in your post:

  1. In the text box, enter the @ symbol.
  2. Type to search for the Page name. Results will populate below.
  3. Locate and select the applicable Page.
  4. Once selected, the Page will appear tagged in blue in both the text box and post preview.

Tagging a Business Partner

When you tag a Business Partner in your post, you create Branded Content, which features or is influenced by a Business Partner for an exchange of value. Here’s how to do it:

  1. Below the text box, click Tag Business Partner.
  2. Type to search for the Business Partner’s Page.
  3. Select the applicable Page.
  4. Once added, your Business Partner will be displayed in the post preview along with a Paid Partnership notice.
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Adding a location

To add a location to your Facebook post:

  1. While creating a post, click Add Location.
  2. Type to search for a location.
  3. Select the applicable location.

Twitter (X)

Tagging a X (Twitter) account in the text of a post

To tag a X (Twitter) account in your post:

  1. In the text box, enter the @ symbol.
  2. Type to search for any public X (Twitter) profile. Results will populate below.
  3. Locate and select the applicable profile.
  4. Once selected, the X (Twitter) account will appear tagged in blue in both the text box and post preview.

Adding a location

Before adding locations to posts (tweets) via Social Media Management, you need to enable location tagging on X (Twitter) natively. Here’s how:

  1. Log into your X (Twitter) account.
  2. From the bottom of the left-side menu bar, click More.
  3. Navigate to Settings and privacy > Privacy and safety > Location information.
  4. Make sure the option Add location information to my posts is enabled.

Once enabled, you can add locations via Social Media Management by following these steps:

  1. Below the text box, click Add Location.
  2. Type to search for a geographical location.
  3. Select the applicable location.

LinkedIn

Tagging a Company Page or personal profile in the text of a post

While creating a LinkedIn post, you can tag any public Company Page in the text or tag a personal profile following your Company Page:

  1. In the text box, type the @ symbol.
  2. Type to search for the page or profile name.
  3. Locate and select the applicable page or profile.
  4. The page or profile will appear tagged in blue in both the text box and post preview.
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Instagram

Tagging an Instagram profile in the text of a post

To tag an Instagram profile in the text of a post, simply enter the @ sign followed immediately by the complete handle/username. You can tag up to 20 users in the text of an Instagram post.

Please note that the tagged user will not appear in the text box or the post preview, but they will be tagged in the live post.

Tagging an Instagram profile in an image

To tag an Instagram profile in an image:

  1. Upload an image to create an image post.
  2. Below the thumbnail, click Tag Users.
  3. When the enlarged image opens, click on the area you want to tag.
  4. On the right, under Tag user, type the complete Instagram handle/username.
  5. Click Add Tag.
  6. Repeat to tag additional users if needed.
  7. Click Save.
  8. Once tagged and saved, you can review existing tags by clicking Tag Users or hovering over the post preview.

Adding a location

To add a location to your Instagram post:

  1. Below the text box, click Add Location.
  2. Type to search for a location, business, or venue.
  3. Select the applicable location.

Tagging a product in an image or video

If you have a live Instagram shop, you can add product tags to your Instagram posts in Publish. Here’s how:

  1. Upload an image or video to your post.
  2. Click the Tag Products button in the Post panel.
  3. Search for and add your product tags.
    Please note that the availability of the Tag Products button depends on your Instagram channel having a shop and proper permissions for product tags.

TikTok

Tagging a TikTok profile in the text of a post

To tag a TikTok profile in the text of a post, enter the @ sign in the text box followed immediately by the complete handle/username. The user will not appear tagged in the text box or the post preview, but they will be tagged in the live post on TikTok.

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Frequently Asked Questions

  1. What are the benefits of tagging in social media posts?
    Tagging allows you to acknowledge others, link customers to your profiles, tap into a localized audience, notify partners, and increase engagement and promotional opportunities.

  2. Can I tag personal accounts on Facebook and Twitter?
    You can tag personal accounts on Facebook, but API restrictions prevent tagging personal accounts on Twitter.

  3. How many pages can I tag in a Facebook post?
    In Publish, you can tag up to 20 Pages in the text of a Facebook post.

  4. Can I tag private Instagram accounts in images?
    Due to Instagram’s API restrictions, it’s not possible to tag private accounts in images.

  5. How many users can I tag in an Instagram post?
    In Publish, you can tag up to 20 users in the text of an Instagram post.

  6. How many product tags can I add to an Instagram post?
    The number of product tags you can add depends on the post type. For single-image and single-video posts, up to five tags are allowed. For carousel posts, up to five tags per carousel item and up to 20 tags total per post are allowed.

  7. Can I tag private TikTok accounts in posts?
    Similar to Instagram, TikTok’s API restrictions prevent tagging private accounts in posts.

Conclusion

Tags play a crucial role in social media management, allowing you to leverage the power of networking, engagement, and promotion. By understanding how to effectively tag on different platforms, you can maximize the reach and impact of your social media posts.

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